In our industry, we often need to remind ourselves that we don’t save lives. We are in the communication field and, as I like to explain it to my mother: “We sell ads”. The reason behind this intro is that certain topics in the industry are blown out of proportion and, sometimes, we all need to be mature and more objective in assessing our needs.

In communications, typically more on the media side than creative, a common question always arises: why do I need an agency if I can do it in-house? In other words, why outsource?

To help you come up with the right answer, you need to think of four areas: specialisation, scale, savings and security. Assessing these separately is not enough; they need to be thought of both separately and interdependently.

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